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Creative Industries: Their Past, Our Future (EAS2089)

StaffProfessor Gabriella Giannachi - Convenor
Credit Value30
ECTS Value15
NQF Level5
Duration of Module Term 1: 11 weeks;

Module aims

  • To familiarise you with how the creative industries currently work. The module aims to strengthen your skills in historical and contextual analysis and research of the field. Lectures and seminars will introduce key concepts and provide guidance on further independent research also supported by an in depth investigation into four cultural organisations.
  • Prepared seminar contributions will give you the opportunity to develop your own approaches to the syllabus texts and other materials.
  • The module offers the opportunity to acquire knowledge that may link to employment in the creative industries.

ILO: Module-specific skills

  • 1. Contextualise economic priorities for the creative industries from a historical point of view
  • 2. Demonstrate an informed understanding of the way the creative industries have changed in the 20th and 21st centuries

ILO: Discipline-specific skills

  • 3. Demonstrate an ability to interrelate texts, still and moving images, and discourses specific to their own discipline with issues in the wider context of cultural and intellectual history pertaining to the creative industries
  • 4. Demonstrate an ability to understand and analyse relevant theoretical ideas, and to apply these ideas to contexts pertaining to the cultural industries

ILO: Personal and key skills

  • 5. Through seminar work, demonstrate communication skills, and an ability to work creatively and imaginatively
  • 6. Through essay-writing, demonstrate appropriate research and bibliographic skills, a capacity to construct a coherent, substantiated argument, and a capacity to write clear and correct prose
  • 7. Through research for seminars and essays, demonstrate proficiency in information retrieval and analysis
  • 8. Through research, seminar discussion, preparation for essay writing, demonstrate a capacity to question assumptions, to distinguish between fact and opinion, and to reflect critically on their own learning process
  • 9. Through the seminar contributions, demonstrate the ability to think laterally and demonstrate originality in problem solving, express and communicate creative ideas and images, and initiate and sustain creative and imaginative work

Syllabus plan

Whilst the content may vary from year to year, it is envisioned that it will cover some or all of the following topics:

  • The creative industries
  • The Publishing Industry, 20th and 21st centuries, historical overview, including a study of the Penguin Publishing
  • The Publishing Industry, current practices and challenges
  • The Museum, 20th and 21st centuries, historical overview, including a study of RAMM
  • The Museum, current practices and challenges
  • The Film Industry, 20th and 21st centuries, historical overview, including a study of the Bill Douglas Cinema Museum
  • The Film Industry, current practices and challenges
  • The Theatre Industry, 20th and 21st centuries, historical overview, including a study of the Exeter Northcott Theatre
  • The Theatre Industry, current practices and challenges
  • Literary Festivals  
  • Closing remarks

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled learning and teaching11Lectures
Scheduled learning and teaching22Seminars
Scheduled learning and teaching11Cultural organisations in depth study
Guided independent study70Seminar preparation
Guided independent study186Reading, research and assessment preparation

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Abstract for essay 1500 words1-4, 6-8Feedback sheet with opportunity for tutorial follow-up

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Essay 1452000 words1-4, 6-8Feedback sheet with opportunity for tutorial follow-up
Essay 2452000 words1-4, 6-8Feedback sheet with opportunity for tutorial follow-up
Seminar participation10Ongoing1-5, 7-9Feedback sheet with opportunity for tutorial follow-up

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Seminar participationRepeat study/mitigation1-5, 7-9 N/a
Essay 1Essay 11-4, 6-8Referral/Deferral period
Essay 2Essay 21-4, 6-8Referral/Deferral period

Re-assessment notes

Deferral – if you miss an assessment for certificated reasons judged acceptable by the Mitigation Committee, you will normally be either deferred in the assessment or an extension may be granted. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be required to submit a further assessment as necessary. If you are successful on referral, your overall module mark will be capped at 40%.

Indicative learning resources - Basic reading

 All reading material required for this course will be made available on the course ELE site.


  • Darnton, Robert (2010) The Case for Books: Past, Present, and Future. New York: Perseus Books.
  • Smith, Kelvin (2012) The Publishing Business: From p-books to e-books. London: AVA Publishing. Print.
  • Young, Sherman (2015) The Book is Dead, Long Live the Book. Sydney: New South Publishing.


  • Ross Parry (2007) Re-coding the Museum: Digital Heritage and the Technologies of Change, London and New York: Routledge.
  • Nina Simon (2010) The Participatory Museum, Santa Cruz: Museum 2.0.


  • Langford, Barry (2010) Post-Classical Hollywood: Film, Industry, Style and Ideology Since 1945, Edinburgh: Edinburgh University Press.
  • Sickels, Robert C. (2011) American Film in the Digital Age, Santa Barbara: Praeger.


  • Kershaw, Baz (2004) (ed.) The Cambridge History of British Theatre, Vol. 3: Since 1895, Cambridge: CUP.
  • Shepherd, Simon (2009) Cambridge Introduction to Modern British Theatre, Cambridge: CUP.

Module has an active ELE page?


Indicative learning resources - Web based and electronic resources

Available as distance learning?


Origin date


Last revision date


Key words search

publishing, museums, theatre, film, heritage, digital, convergence, creative industries